Guide to JSON‑LD and Search Engines
JSON‑LD is the preferred structured‑data format for Google, Bing, Yandex, and modern AI search systems, helping them understand your content and enabling richer visibility in search results.
JSON‑LD is the preferred structured‑data format for Google, Bing, Yandex, and modern AI search systems, helping them understand your content and enabling richer visibility in search results.
The video explains how each search engine supports different schema types, why Google’s deprecations make multi‑engine coverage essential, and how formats like FAQPage, QAPage, and VideoObject should be used. It highlights the growing role of JSON‑LD in AI‑powered factual extraction, the importance of maintaining a safe core set of schema types, and the value of properties like keywords and dateModified for freshness and topic understanding